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Archive for July 2008

At Issue } essential reading

Penguin Story Goes from Web to ‘Nightly News’

Tim Peek
Jul 31, 2008

The story was the first in a gathering wave of reports created originally for the Internet — reported and narrated by a producer, not on-camera talent — making air on the broadcast network. As such, it was one of those small events that may well mark a watershed toward a truly cross-platform world.

Sam Zell's Deal from Hell

Emily Thornton, Michael Arndt and Ronald Grover
Jul 31, 2008

The turnaround maven should have seen the problems ahead in the newspaper industry. His blind side may cost Tribune Co. its very life.

The Google Knol Threat to Content Businesses

Bernard Lunn
Jul 29, 2008

Anybody who employs content creators is certainly sensible to wonder when Google will re-define content in such a way that their business is threatened.

P&G Changes Its Game

Jeneanne Rae
Jul 29, 2008

"Design thinking" may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble is using the approach to change its culture. Here's a look inside one of the most intriguing change management efforts going on in Corporate America today.

Literacy Debate: Online, R U Really Reading?

Motoko Rich
Jul 28, 2008

Some argue that the hours spent prowling the Internet are the enemy of reading — diminishing literacy, wrecking attention spans and destroying a precious common culture that exists only through the reading of books. But others say the Internet has created a new kind of reading, one that schools and society should not discount.

4,000 U.S. Deaths, and a Handful of Images

Michael Kamber and Tim Arango
Jul 28, 2008

The case of a freelance photographer in Iraq who was barred from covering the Marines after he posted photos on the Internet of several of them dead has underscored what some journalists say is a growing effort by the American military to control graphic images from the war.

Bright Ideas for 2008

Brandweek
Jul 28, 2008

Times change, but the need for good ideas does not; technology and social mores merely influence how they look, while innovation remains the immutable constant. So what are some of the hot new ideas in 2008? We went hunting and came back with the ones featured here.

The Brave New World of e-Hatred

The Economist
Jul 28, 2008

Skilled young surfers—the very people whom the internet might have liberated from the shackles of state-sponsored ideologies—are using the wonders of electronics to stoke hatred between countries, races or religions.

CEOs' Heirs Apparent? Clearly, CMOs

James R. Gregory
Jul 25, 2008

In one of my earliest books, I predicted the creation of "a new kind of senior officer, a CCO or chief communications officer," which inevitably gave way to the title chief marketing officer. I am now predicting a trend that will see the CMO inheriting the CEO post.

Net Neutrality

Steve Anderson
Jul 24, 2008

Net neutrality has become a rallying cry for a new generation of media activists. A new media democracy movement is spawning from these Big Telecom acts of aggression, and the movement is having a surprising level of success.

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