Archive for July 2008
At Issue } essential reading
Penguin Story Goes from Web to ‘Nightly News’
The story was the first in a gathering wave of reports created originally for the Internet — reported and narrated by a producer, not on-camera talent — making air on the broadcast network. As such, it was one of those small events that may well mark a watershed toward a truly cross-platform world.
Sam Zell's Deal from Hell
The turnaround maven should have seen the problems ahead in the newspaper industry. His blind side may cost Tribune Co. its very life.
The Google Knol Threat to Content Businesses
Anybody who employs content creators is certainly sensible to wonder when Google will re-define content in such a way that their business is threatened.
P&G Changes Its Game
"Design thinking" may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble is using the approach to change its culture. Here's a look inside one of the most intriguing change management efforts going on in Corporate America today.
Literacy Debate: Online, R U Really Reading?
Some argue that the hours spent prowling the Internet are the enemy of reading — diminishing literacy, wrecking attention spans and destroying a precious common culture that exists only through the reading of books. But others say the Internet has created a new kind of reading, one that schools and society should not discount.
4,000 U.S. Deaths, and a Handful of Images
The case of a freelance photographer in Iraq who was barred from covering the Marines after he posted photos on the Internet of several of them dead has underscored what some journalists say is a growing effort by the American military to control graphic images from the war.
Bright Ideas for 2008
Times change, but the need for good ideas does not; technology and social mores merely influence how they look, while innovation remains the immutable constant. So what are some of the hot new ideas in 2008? We went hunting and came back with the ones featured here.
The Brave New World of e-Hatred
Skilled young surfers—the very people whom the internet might have liberated from the shackles of state-sponsored ideologies—are using the wonders of electronics to stoke hatred between countries, races or religions.
CEOs' Heirs Apparent? Clearly, CMOs
In one of my earliest books, I predicted the creation of "a new kind of senior officer, a CCO or chief communications officer," which inevitably gave way to the title chief marketing officer. I am now predicting a trend that will see the CMO inheriting the CEO post.
Net Neutrality
Net neutrality has become a rallying cry for a new generation of media activists. A new media democracy movement is spawning from these Big Telecom acts of aggression, and the movement is having a surprising level of success.
