Archive for January 2008
At Issue } essential reading
Weinstein Company Makes a Deal With Guild Writers
The Weinstein Company, one of Hollywood’s biggest independent film companies, has completed a separate agreement with striking writers, according to Harvey Weinstein, the company’s co-founder.
Yahoo Being Bought By Microsoft?
Shares of Yahoo climbed 2.9% in pre-market trade, after a report in The New York Post said sources familiar with the situation stated that Microsoft is contemplating if it should go public with an informal bid it made last year to purchase the company.
Cable-TV Industry Girds for New Threats
As the Internet becomes a larger provider of video, and technology makers ease the flow of that content to television sets, it threatens the cable and satellite industries.
Comcast Under Investigation
Right after Comcast breaks the news of its entertainment super aggregator Fancast, the company is under investigation by the FCC.
Advertisers: Americans Love 'Sustainability' In Brands
The green revolution is far-reaching. Roughly half of American consumers take into account "sustainability" when choosing a brand, according to a new survey.
Ad Worry: What About Oscar?
The decision to truncate the Golden Globes from a full-blown awards show to a news conference is sending chills down Madison Avenue as it looks ahead to next month's Academy Awards broadcast, the second-biggest advertising night of the year after the Super Bowl.
Janitor 2.0: The Unsexy Side of Social Media
So despite all the hype I and others wrap around social media programs, there remains a very raw, very real and very unsexy part of this line of work that seldomly gets discussed — and that's the ugly, but critical custodial maintenance of the social web.
Setting the Bar for Digital Creative: A Guide for Marketers
Eight things you should be talking about with your agency.
Social Media to Rock the Web in 2008
2007 was widely touted as the year of social media, but analysts expect to see changes this year in the way social media is used and an increase in its effect on business.
