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Archive for January 2008

At Issue } essential reading

Weinstein Company Makes a Deal With Guild Writers

Michael Cieply and Brooks Barnes
Jan 11, 2008

The Weinstein Company, one of Hollywood’s biggest independent film companies, has completed a separate agreement with striking writers, according to Harvey Weinstein, the company’s co-founder.

Yahoo Being Bought By Microsoft?

Jan 10, 2008

Shares of Yahoo climbed 2.9% in pre-market trade, after a report in The New York Post said sources familiar with the situation stated that Microsoft is contemplating if it should go public with an informal bid it made last year to purchase the company.

Cable-TV Industry Girds for New Threats

Ben Charny
Jan 10, 2008

As the Internet becomes a larger provider of video, and technology makers ease the flow of that content to television sets, it threatens the cable and satellite industries.

Comcast Under Investigation

Jan 10, 2008

Right after Comcast breaks the news of its entertainment super aggregator Fancast, the company is under investigation by the FCC.

Advertisers: Americans Love 'Sustainability' In Brands

Erik Sass
Jan 10, 2008

The green revolution is far-reaching. Roughly half of American consumers take into account "sustainability" when choosing a brand, according to a new survey.

Ad Worry: What About Oscar?

Suzanne Vranica and Sam Schechner
Jan 9, 2008

The decision to truncate the Golden Globes from a full-blown awards show to a news conference is sending chills down Madison Avenue as it looks ahead to next month's Academy Awards broadcast, the second-biggest advertising night of the year after the Super Bowl.

Janitor 2.0: The Unsexy Side of Social Media

Mike Manuel
Jan 9, 2008

So despite all the hype I and others wrap around social media programs, there remains a very raw, very real and very unsexy part of this line of work that seldomly gets discussed — and that's the ugly, but critical custodial maintenance of the social web.

Setting the Bar for Digital Creative: A Guide for Marketers

Mat Zucker
Jan 9, 2008

Eight things you should be talking about with your agency.

The Search Party

Ken Auletta
Jan 8, 2008

Google squares off with its Capitol Hill critics.

Social Media to Rock the Web in 2008

Clement James
Jan 8, 2008

2007 was widely touted as the year of social media, but analysts expect to see changes this year in the way social media is used and an increase in its effect on business.


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