Archive for January 2008
Here’s a bit more information on methodology for measuring virality and what it means for an app to “go viral.”
TV and Internet are far from strange bedfellows, so the burning question is – what do their children look like?
Hasbro and Mattel are this week reported to be considering legal action against Facebook and the makers of the online word game, Scrabulous.
They get their customers to do the work - and to enjoy doing it.
James O'Shea found out two weeks ago at lunch in Union Station that he'd be the second editor in 14 months to part with Los Angeles Times Publisher David Hiller in a fight over budget cuts.
The children of Boomers are legion, and they are making their own mark. Almost 65 million strong, this is not a generation fumbling around. They have a voice, and the means and tools to use it.
Marketers who are doing best are trying, they're beta testing all over the place, they see what works and they build on that.
As MySpace expands beyond its origins, its executives struggle as they try to give users and advertisers what they both want.
Whether humans will embrace or resist an innovation is the billion-dollar question facing designers of novel products and services. Why do people adapt to some new technologies and not to others? Fortunes are made and lost on the answer.
Agency of the Year: Goodby, Silverstein & Partners