Archive for February 2008
At Issue } essential reading
Study: Social Media Not A Passing Fad
Senior marketing executives agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by TNS media intelligence/Cymfony.
Stop Measuring Social Media
{self}An ROI rooted in conversations rather than clicks does not export well into Excel.{/self}
Agencies 'Don't Get' Social Media
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.
Liquid Gold
The businessman behind a multibillion-dollar deal shares the secrets of his success
Marketers, Agencies Look to End TV Integration Fees
The price of a TV commercial routinely runs into the tens to hundreds of thousands of dollars. And if that wasn't enough, the three oldest broadcast-TV networks have for decades required another fistful of cash known as an "integration fee."
Use of Google for Data Triggers Fears
It's called "Google hacking" -- a slick data-mining technique used by the Internet's cops and crooks alike to unearth sensitive material mistakenly posted to public Web sites.
Life After Page Views: Web Analytics 2.0
A growing number of companies are grappling with "life after page views," a new Web analytics arena where blog posts, widgets, online video and other emerging Web 2.0 media are changing how companies look to measure the effectiveness of Web efforts -- and the tools used to do the measuring.
Moonves Details Digital Strategy For CBS
While Web-related financials were typically sparse, CBS head Leslie Moonves did provide key insights into the company's digital dealings during Tuesday's fourth-quarter earnings call.
Who Benefits Most From Starbucks Closure?
It's questionable whether a three-and-a-half hour training session is actually going to improve the skillset of Starbucks employees, but you can bet 20 Duetto Dollars that there will be people sauntering into your office tomorrow swearing that their espresso tastes soooo much better than it did two days ago.
May the Best Logo Win
Given that branding is our true national pastime -- the swoosh, the golden arches and the mermaid in the green circle are now more ubiquitous, and arguably more potent, than the eagle and the flag -- you would think that a candidate's graphic style would be as strategic as every other piece of his or her message.
