Archive for April 2008
Microsoft on Saturday issued an ultimatum to Yahoo, giving the Internet search pioneer three weeks to enter formal merger negotiations and conclude a deal.
They work long hours, often to exhaustion. Many are paid by the piece — not garments, but blog posts. This is the digital-era sweatshop. You may know it by a different name: home.
AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, saying it’s the “world’s most trusted and transparent marketplace for digital advertising.” Adotas sat down with CEO Iggy Fanlo to find out more about AdBrite’s mission.
Advertisers should not feel singled out. Today, viewers do not give their full, undivided attention to anybody.
Even as they cut a deal with MySpace for online music, the record labels are looking at other ways to make money online
Even as many companies across all industries downsize and restructure, enterprise must be preserved, measured-risk encouraged and strategic innovation mandated.
To be successful, green marketing must satisfy two objectives: improved environmental quality and customer satisfaction.
NBC on Wednesday unveiled a programming schedule whose broad strokes reflect some of the new realities for network TV: a limited number of program launches, potentially shorter runs of new shows, and non-traditional alliances with advertisers and other media outlets to keep some programs on the air.
Thinking of transforming how you sell at the retail level? Don't make these mistakes if you want to win big.
Brands will build the next batch of great online media companies, but Yahoo, AOL, and MSN may not be those companies.