Archive for April 2008
At Issue } essential reading
Extraordinary Brand, Ordinary Headaches
Although Roxanne Quimby, co-founder of Burt’s Bees, continues to find the life of an entrepreneur appealing, she is disenchanted with her responsibilities as a landlord.
Hoping for a Global Brand Made in China
Chinese executives want to be able to say that their companies are as well known as the big brands
When Technology Has a Social Mission
A new style of hybrid technology organization is emerging that is trying to define a path between the nonprofit world and traditional for-profit ventures.
Yahoo Board Agrees to Meet With Microsoft, Time Warner
What did Yahoo’s board do when it met on Friday? Apparently, it agreed to hold more meetings with its prospective suitors. NYT reports that Yahoo will hold further meetings with both AOL and Microsoft, as it figures out a path to go down.
Brand Strategies
Despite global protests against the Olympics in China, most corporate sponsors are gambling that the smartest move is to stay the course
Sizing Up a Post-Yahoo Ad Landscape
The latest developments in the Microsoft-Yahoo affair have advertising executives contemplating a drastically different landscape in the online-ad world.
Creative Spots, Courtesy of a Stalled Economy
With consumer spending slowing further — as evidenced by the lackluster retail sales data reported on Thursday, the weakest results for a March since 1995 — there is a noticeable increase in pitches that are focused on value.
The End of the Critic?
There was a time when critics were our arbiters of culture, the ultimate interpreters of intellectual discourse. Today, critics are viewed as cultural dinosaurs on the verge of extinction.
Net Neutrality's Quiet Crusader
Free Press's Ben Scott Faces Down Titans, Regulators in Battle Over Internet Control
News Corp. May Join Yahoo Bid With Microsoft
Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, according to people involved in the discussions.
