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Archive for April 2008

At Issue } essential reading

Extraordinary Brand, Ordinary Headaches

Jane L. Levere
Apr 14, 2008

Although Roxanne Quimby, co-founder of Burt’s Bees, continues to find the life of an entrepreneur appealing, she is disenchanted with her responsibilities as a landlord.

Hoping for a Global Brand Made in China

Joe Nocera
Apr 14, 2008

Chinese executives want to be able to say that their companies are as well known as the big brands

When Technology Has a Social Mission

John Markoff
Apr 14, 2008

A new style of hybrid technology organization is emerging that is trying to define a path between the nonprofit world and traditional for-profit ventures.

Yahoo Board Agrees to Meet With Microsoft, Time Warner

Joseph Weisenthal
Apr 14, 2008

What did Yahoo’s board do when it met on Friday? Apparently, it agreed to hold more meetings with its prospective suitors. NYT reports that Yahoo will hold further meetings with both AOL and Microsoft, as it figures out a path to go down.

Brand Strategies

Mei Fong
Apr 14, 2008

Despite global protests against the Olympics in China, most corporate sponsors are gambling that the smartest move is to stay the course

Sizing Up a Post-Yahoo Ad Landscape

Emily Steel
Apr 11, 2008

The latest developments in the Microsoft-Yahoo affair have advertising executives contemplating a drastically different landscape in the online-ad world.

Creative Spots, Courtesy of a Stalled Economy

Stuart Elliott
Apr 11, 2008

With consumer spending slowing further — as evidenced by the lackluster retail sales data reported on Thursday, the weakest results for a March since 1995 — there is a noticeable increase in pitches that are focused on value.

The End of the Critic?

Patrick Goldstein
Apr 10, 2008

There was a time when critics were our arbiters of culture, the ultimate interpreters of intellectual discourse. Today, critics are viewed as cultural dinosaurs on the verge of extinction.

Net Neutrality's Quiet Crusader

Cecilia Kang
Apr 10, 2008

Free Press's Ben Scott Faces Down Titans, Regulators in Battle Over Internet Control

News Corp. May Join Yahoo Bid With Microsoft

Andrew Ross Sorkin and Miguel Helft
Apr 10, 2008

Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, according to people involved in the discussions.

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