Archive for April 2008
At Issue } essential reading
Technoslave
Technology is supposed to free us from the shackles of work and give us more leisure time. But it has proven to do the exact opposite.
For Magazines, "Be Clever or Die"
With so much of the publishing industry shifting toward the Web, magazine executives are trying to use their print products as a tactical advantage. Not only are they reminding advertisers that magazines are good places to attach things, but they are also seeking out and conceiving of these projects.
Tension Over Sports Blogging
Tension over sports blogging is one of the strains between sports franchises, leagues and reporters to have emerged during the digital age.
Blogging From the Luxury Summit: Luxury Brands and the Green Movement
The luxury consumer wants the feeling of being green and knowing they are doing something to combat climate change, but they aren't really willing to give anything up.
On the Internet, It’s All About ‘My’
It's not you, it’s me. Actually, on the Internet, it’s “my.” The Web is awash in sites that begin with that most personal of pronouns.
Behind Analysts, the Pentagon’s Hidden Hand
To the public, these men are members of a familiar fraternity, presented tens of thousands of times on television and radio as “military analysts” whose long service has equipped them to give authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world. Hidden behind that appearance of objectivity, though, is a Pentagon information apparatus.
Make Social Networks Pay: Recast Ads
To make social networking pay, target advertising will need to be recast as a personal convenience.
Longtime Executive Steps Aside in Shake-Up at Sony BMG
In a shake-up that reflects the new realities of the music business, the renowned hitmaker Clive Davis is making way for a younger executive known for having an ear toward the pop charts but also an eye on controlling costs.
