UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

At Issue } essential reading

Measuring Engagement

Robert Marich
Monday, April 28, 2008

Over time, the TV industry will find that its traditional data currency of audience viewership -- meaning eyeballs -- is no longer the singularly important criterion for ad placement.

Read entire article >>>


Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.