Archive for April 2008
At Issue } essential reading
Microsoft's Next Move on Yahoo Is Imminent
Microsoft Corp. is expected to make its next move in the three-month-old takeover standoff with Yahoo Inc. as early as Wednesday, as the two sides have failed to reach any negotiated acquisition deal.
Committee Criticizes Move at Journal
The ouster of The Wall Street Journal’s top editor last week did not live up to conditions that the News Corporation had agreed to when it bought Dow Jones & Company in December, a special oversight committee for the newspaper said Tuesday.
How Mickey Got His Groove Back
Hannah Montana can carry a tune and, apparently, a billion-dollar corporation. Disney was floundering until it plugged in its tween dream machine, cranking out the bubblegum-pop stars that make young girls scream—and spend, spend, spend.
U.K. Cracks Down on Word-of-Mouth With Tough Restrictions
Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear.
Diller, IAC Board Set to Meet Over Break-Up
Fresh off his legal victory over Liberty Media, IAC/InterActiveCorp boss Barry Diller is expected to meet with his board this week to restart the process of breaking up his company into five separate pieces.
Pump Prices Squeeze Consumers, Brands
Soaring gas prices that keep returning like a canker sore are likely to change many consumers buying habits for the long-term, according to experts. This means, branding may be more important than ever across a variety of categories.
Public Radio Tries to Reignite Its Public
Public radio is drawing its largest audience ever, some 28 million listeners nationwide each week. But if it’s a golden era, you wouldn’t know it from the frenetic activity to remake the genre.
Measuring Engagement
Over time, the TV industry will find that its traditional data currency of audience viewership -- meaning eyeballs -- is no longer the singularly important criterion for ad placement.
Shooting the Message
An influx of money from wealthy philanthropic patrons has boosted the number of documentaries being produced to the extent that there are now more in the pipeline than ever before for release in cinemas and on pay-television channels.
