Archive for September 2007
A nonprofit organization that produces some of the most familiar public service advertising is joining its profit-making counterparts in radically rethinking its media choices, reflecting substantial changes in how its intended audiences consume media.
An investment by the software giant seems likely - Facebook is the ideal testbed for the future of advertising.
The witness list for today's Senate hearing on Google's proposed $3.1 billion purchase of ad firm DoubleClick is more notable for who is not testifying than for who is.
Consumers are in control, and advertisers should get used to it. That was a common theme as marketing industry leaders gathered in Manhattan on Monday to ponder how the Internet has turned their world upside down.
Industry pundits love kicking Yahoo!, the bedraggled Internet company that suffered this summer from missed earnings and a management shakeup. Luckily for it, the stock market is feeling more kindly.
The dynamics of working in the media are changing as audiences produce their own media, says Mark Deuze, the author of the new book "Media Work." Media workers in all areas are asking: "Will my job still be there tomorrow?"
If there's one message the government wants you to know about analog televisions going dark in early 2009, it's this: don't panic.
For communications professionals, being unfamiliar with social media tools borders on malpractice.
Despite the recent onslaught of bad press, citywide and regional Wi-Fi networks are not dead.
While all media will likely benefit, at least marginally, from a flood of campaign bucks and Olympic hype next year, it’s a sure bet those contributions won’t save struggling segments.