Archive for October 2007
At Issue } essential reading
Fixing our Fraying Internet Infrastructure
In our industrial and information society, our daily lives depend on things we take for granted: electricity, fresh water, communications and our road system. We need ubiquitous broadband penetration in the U.S. if we intend to claim leadership in the next Internet age.
Blogs as Reliable as Mainstream Media
Graeme Samuel, Australian Competition and Consumer Commission (ACCC) chairman, said a recent report by search engine Technorati showed the number of non-mainstream blogs in the 100 most popular information websites was rising.
Yahoo! Bets on Open-Network Approach
While Google extends its reach to sell ads on sites all over the Web, Yahoo! is appealing to big-name publishers with a different approach: You sell ads on our portal, we'll sell ads on your sites.
Dot-Com Fever Stirs Sense of Déjà Vu
Internet companies with funny names, little revenue and few customers are commanding high prices. And investors, having seemingly forgotten the pain of the first dot-com bust, are displaying symptoms of the disorder known as irrational exuberance.
Consumer-Products/New-Media Companies?
Is Nike a consumer-products or a new-media company? It sounds like a ludicrous question, until you consider the shifting resource focus of Nike’s brand gurus highlighted in this week’s Louise Story article in The New York Times.
The Consumer Buying Binge is Over
It's been said many times, but now consumers are truly tapped out, says Fortune's Geoff Colvin.
The Best Brands Deserve Online TLC
After all of the work top brands have done to establish their "love marks" offline, the next logical step to ensure universal presence is by building a sustainable online relationship with their customers. Unfortunately, this is easier said than done.
The “Big Four” Television Networks Are Continuing to Lose Audience Share
Nielsen Media Research released the “live plus seven day” ratings for premiere week today. The numbers include seven days of DVR playback and show that DVRs are stopping some, but not all, of the viewership erosion.
1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior
Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.
