Archive for October 2007
In our industrial and information society, our daily lives depend on things we take for granted: electricity, fresh water, communications and our road system. We need ubiquitous broadband penetration in the U.S. if we intend to claim leadership in the next Internet age.
Graeme Samuel, Australian Competition and Consumer Commission (ACCC) chairman, said a recent report by search engine Technorati showed the number of non-mainstream blogs in the 100 most popular information websites was rising.
While Google extends its reach to sell ads on sites all over the Web, Yahoo! is appealing to big-name publishers with a different approach: You sell ads on our portal, we'll sell ads on your sites.
Internet companies with funny names, little revenue and few customers are commanding high prices. And investors, having seemingly forgotten the pain of the first dot-com bust, are displaying symptoms of the disorder known as irrational exuberance.
Is Nike a consumer-products or a new-media company? It sounds like a ludicrous question, until you consider the shifting resource focus of Nike’s brand gurus highlighted in this week’s Louise Story article in The New York Times.
It's been said many times, but now consumers are truly tapped out, says Fortune's Geoff Colvin.
After all of the work top brands have done to establish their "love marks" offline, the next logical step to ensure universal presence is by building a sustainable online relationship with their customers. Unfortunately, this is easier said than done.
Nielsen Media Research released the “live plus seven day” ratings for premiere week today. The numbers include seven days of DVR playback and show that DVRs are stopping some, but not all, of the viewership erosion.
Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.