Archive for October 2007
At Issue } essential reading
Is Facebook Really Worth $15 Billion?
Maybe not. Microsoft's $240 million investment in the wildly popular social networking site is turning heads, but some insiders describe the valuation as "ridiculous." An inside look at the deal -- and what it means for the tech industry.
Murdoch, a Folk Hero in Silicon
The same characteristics that make Mr. Murdoch a nonmember of the club in the East — a lack of correctness and, occasionally, business civility — make him something of a folk hero in the context of the new economy.
Nobody Knows Nothin’
The truth is, most media companies haven’t figured out how to monetize web 2.0 yet, but everybody seems pretty convinced that some form of advertising model is going to be the silver bullet because of all the traffic that’s inherently there.
Real Life Intrudes on the Virtual World
Avatars are increasingly becoming accurate representations of their owners and a right-click of the mouse over their characters can reveal their real name, age and interests.
Slashing Subjective Time
The typical web experience is a series of slow, stuttering steps, punctuated by moments of utter boredom. We can do better, and we can do it without faster processors, servers, or networks. How? By taking advantage of subjective time.
Senators Want Probe on Content Blocking
Two Senators on Friday called for a congressional hearing to investigate reports that phone and cable companies are unfairly stifling communications over the Internet and on cell phones.
New ARF Study Says Storytellers Succeed
Want to market your brand better? Then tell a story.
Apple, Google vs. Big Wireless
The tech giants' mobile software efforts could give developers the long-awaited upper hand over cellular carriers—and even Symbian and Microsoft
What Paris Hilton Can Teach You About Branding
Alex Bogusky, chief creative officer of "the most polarizing ad agency on the planet," discusses how to take a brand and make it famous.
