Archive for November 2007
At Issue } essential reading
Striking Screenwriters Dismiss New Proposals
Striking screenwriters on Thursday night dismissed a new set of proposals from producers as “a massive rollback,” and called on their members to continue their walkout.
Facebook Retreats on Online Tracking
Faced with its second mass protest by members in its short life span, Facebook, the enormously popular social networking Web site, is reining in some aspects of a controversial new advertising program.
Size Limits for Cable Look Likely
The head of the F.C.C. has proposed quick adoption of a rule that would prevent Comcast, the nation’s largest cable company, from growing larger.
Can PR Save China?
Recently, "Made in China" has been associated with dying pets, an amputated finger, poisoned children, and even toys that emit a date-rape chemical when swallowed. Can the country salvage its reputation?
Viral is Fine, but It's Not a Big Idea Unless You Have Scale
Media mavens discuss how to make integrated campaigns work.
The Digital Pitch
The rise of the digital media gives advertisers unprecedented access to your personal life. With billions of dollars at stake, corporations are using this powerful medium to hone their ads precisely to your interests and unconsciously influence your ideas and values.
Crash 2.0: Cash and Burn
No sooner has web 2.0 started gaining momentum than digital doom-mongers are warning that the dotcom bubble could be about to burst, again.
Guerrilla Marketing 2007
The revolution has begun. But this time, it's less about Bolsheviks, more about Trader Vic's—and Scion and Coke Zero and Vespa, among other consumer brands. While 2007 will go down in branding history as the year of The Great Lite Brite Bomb Scare, it also marked a turning point.
Cable Industry Wins Compromise on F.C.C. Plans
The F.C.C. chief’s decision to scale back a plan to more tightly regulate cable television was a significant, though not total, victory for the industry.
Net Neutrality Coming to Congress
US House Rep. Edward Markey is readying a new version of his Network Neutrality Act, which was twice defeated last year. The bill hasn’t changed much, and will be introduced just before the Congressional adjournment for the year. Hearings are expected in the new year.
