Archive for June 2007
At Issue } essential reading
Global Media Outlook: $2 Tril. by 2011
The global entertainment and media industry will expand at a 6.4 percent compound annual growth rate over five years to hit $2 trillion in 2011.
Murdoch's Bid for Dow Jones Gets a Boost
The decision by General Electric Co. and Pearson PLC to abandon their efforts to bid for Dow Jones & Co. aids Rupert Murdoch in his quest to acquire the publisher of The Wall Street Journal.
Fast Times At Digital High
If it's news to you that our industry is in an uber-evolutionary state, then you're in the wrong business.
The World Bank Goes Open-Source
People who worry about the the future of journalism (and, for that matter, the future of marketing) should be paying very close attention to these developments.
Merchants Vs. Marketers
With CMO tenures fast approaching the life span of bomber pilots in World War II, there's a frequently heard formula to explain the casualties: "merchants vs. marketers."
Blame CMO Turnover on Metrics Mania
Death by Data: An Extreme Focus on Quantitative Measurement Is Killing CMOs' Sense of Innovation
Forget Joost. Meet the real TiVo of the Web
An application just launched by Dmitry Shapiro, a serial peer-to-peer software entrepreneur, allows you to watch not only everything on YouTube but every piece of free video on the Web.
The Street to Yahoo: Be Aggressive
To avoid Terry Semel's missteps, new CEO Jerry Yang must move swiftly in making deals, spurring innovation, and attracting and retaining talent.
Embracing Change, TV Networks Find Stronger Demand for Ads
The willingness of the big broadcast television networks to embrace change — by making it easier to watch shows online and by adopting new types of ratings — is contributing to stronger demand for commercial time ahead of the fall season.
