Archive for June 2007
The global entertainment and media industry will expand at a 6.4 percent compound annual growth rate over five years to hit $2 trillion in 2011.
The decision by General Electric Co. and Pearson PLC to abandon their efforts to bid for Dow Jones & Co. aids Rupert Murdoch in his quest to acquire the publisher of The Wall Street Journal.
If it's news to you that our industry is in an uber-evolutionary state, then you're in the wrong business.
People who worry about the the future of journalism (and, for that matter, the future of marketing) should be paying very close attention to these developments.
It's not just a new kind of cell phone, it's a cultural watershed!
With CMO tenures fast approaching the life span of bomber pilots in World War II, there's a frequently heard formula to explain the casualties: "merchants vs. marketers."
Death by Data: An Extreme Focus on Quantitative Measurement Is Killing CMOs' Sense of Innovation
An application just launched by Dmitry Shapiro, a serial peer-to-peer software entrepreneur, allows you to watch not only everything on YouTube but every piece of free video on the Web.
To avoid Terry Semel's missteps, new CEO Jerry Yang must move swiftly in making deals, spurring innovation, and attracting and retaining talent.
The willingness of the big broadcast television networks to embrace change — by making it easier to watch shows online and by adopting new types of ratings — is contributing to stronger demand for commercial time ahead of the fall season.