Archive for December 2007
At Issue } essential reading
Best of Ads, Worst of Ads
The Wall Street Journal's choices for the best and worst in 2007.
Outlook 2008: Word-of-Mouth Marketing
Pssst. Word-of-mouth marketing is spreading. Pass it on. How “loud” has this category become? W-O-M marketing is projected to hit $1.3 billion this year.
Outlook 2008: Online Marketing
Commercials are alive and well—at least on the Internet. Among all of the online ad formats, advertising during video content is expected to grow the fastest in 2008.
Outlook 2008: Ethnic Marketing
The successful marriage of content and digital technology is expected to play a major role in reaching niche groups in 2008.
10 MediaShifting Moments of 2007
Here’s the list of big MediaShifting moments from the past year, ranked from most influential downward.
If Allen Wins Spectrum Bid, Then What?
If Microsoft Corp. co-founder Paul Allen succeeds in acquiring spectrum at the Federal Communications Commission auction next month, it would add to the valuable collection of airwaves he already has amassed in the Pacific Northwest.
Eight Business Technology Trends to Watch
Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business.
CMOs Need To Be Proactive In Order To Advance
Attention CMOs: If you want to advance in your career, you're going to have to take matters into your own hands.
10 Media Trends To Watch In 2008
It's that time of the year again, to look ahead at what the next year might bring.
The Year in Technology
The iPhone was great, except for its restrictions. And guess who's dialing up a better mobile Web now?
