Archive for April 2007
At Issue } essential reading
Brands Americans Embrace
Experts say the biggest mistakes companies make when trying to measure their image with consumers is not properly breaking down the metrics that are unique to their industries.
An Authenticity Timeline
From Disney's opening of Main Street USA in 1955 to user-generated content, here's a look at how authenticity has evolved over time.
Take your hat off to Matt Drudge
Farah's tribute to Matt Drudge, the man who helped inspire the largest independent news service on the Net.
Selling Wal-Mart
Can the company co-opt liberals by staffing up with PR people, lobbyists and political fence jumpers?
Blogging is Serious Media Business
More and more magazines and newspapers are using blogs as a tool to compete.
Who's Really Participating in Web 2.0
We're still in the very early stages, but the future looks quite remarkable.
High-End Brands Do Low-End Job Online
It appears that many aren’t even doing search engine marketing.
The Mouths that Roared: When Employees Speak
Word of mouth isn’t just a consumer phenomenon. How do your employees feel about your brand? If marketed to correctly, they can be your finest ambassadors.
Stop the press: the internet is now the first draft of history
The VT massacre is likely to be remembered as a great leap forward in the evolution of internet news.
