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At Issue } essential reading

Is Your Company "Asleep" When It Comes To Gender Balance?

Evie Nacy
Apr 22, 2014

The annual Gender Balance Scorecard looks at the top 300 companies across Europe, Asia, and the U.S., and focuses not on corporate boards, whose male-female ratios are improving, but executive committees--those who have worked their way to the top and have responsibility for results. The study finds that of the 1,164 executive committee members of America's Top 100 companies, 83% are men--and two-thirds of the 17% who are women are in staff or support positions like HR, communications, or legal, rather than in operational roles.

Look at Your Phone During TV Ads? Expect to See the Same Messages There

Alex Kantrowitz
Apr 22, 2014

Instead of going to the bathroom or grabbing a beer during commercial breaks, TV watchers are increasingly turning to a new ritual: checking their phones until the show resumes. For advertisers paying top dollar for TV ads, the trend is frustrating, presenting yet another challenge in their quest to gain a share of consumers' fragmented attention.

Nike Failed. Now Only Apple Can Save Wearables

Marcus Wohlsen
Apr 22, 2014

This may be end of the FuelBand, the Nike fitness-tracking bracelet that once represented the future of wearable computing. But with Nike’s help, a new device could rise from those ashes, a wearable that will either make or break the case for whether wearables need to exist at all: the Apple iWatch.

Why You Have to Generate Your Own Data

Scott Anthony
Apr 21, 2014

Assembling and interpreting data is fine. Please do it. But it’s hard to make a purely analytical case for a highly innovative idea because data only shows what has happened, not what might happen. If you really want to make the case for an innovative idea, then you need to go one step further. Don’t just gather data. Generate your own.

Why U.S. Carriers Are Struggling In the Mobile Ads Business

Mark Bergen
Apr 21, 2014

Telefónica's Launch of a Mobile Ad Exchange Could Prompt the U.S. Telecoms Further Along

Why Nike Is (Probably) Killing Off The FuelBand

John Brownlee
Apr 21, 2014

Why wait for Apple to kill a bad product when you can team up instead?

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

Katy Bachman
Apr 18, 2014

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market the product on the food label. The case is Pom Wonderful v. Coca-Cola, a case that dates back to 2008, when Pom sued Coca-Cola for misleading consumers on the label for its pomegranate blueberry flavored blend of five juices beverage, which consists of 99 percent apple and grape juice and only 0.3 percent of pomegranate and 0.2 percent of blueberry juice.

The downside of being Goldman Sachs

Max Nisen
Apr 18, 2014

A new paper (paywall) confirms that the most prestigious investment banks get the best talent out of business schools school without having to pay a premium. But the prestige of firms like Goldman Sachs—which helps in hiring—has major drawbacks when it comes to managing retention and compensation over time, according to the study from Wharton professor Matthew Bidwell and co-authors, which looked at MBAs in investment banking. Early hires are high quality and surprisingly cheap. But as they move up the organizational ladder, that prestigious experience makes them extremely expensive to keep.

How Design Can Save a Reputation

Tim Brown
Apr 18, 2014

A few months ago, I wrote a post about five technologies in need of design makeovers in 2014. I’m happy to report my colleagues at IDEO.org, working with a group of NGOs and health and tech industry collaborators, have taken a shot at redesigning the most newsworthy item on that list, and the one with the worst reputation: drones.

Corporate Social Responsibility: Should It Be A Law?

Esha Chhabra
Apr 18, 2014

India is the first country to have corporate social responsibility (CSR ) legislation, mandating that companies give 2 percent of their net profits to charitable causes. Innovative? Perhaps on a policy level. But some small-medium size enterprises within India have already embedded social impact into their company ethos.

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