At Issue } essential reading
On Thursday night, as millions tuned in to see Carrie Underwood ambitiously take on the role of Maria von Trapp, croon about the hills being alive, and make children's clothing out of drapes in NBC's The Sound of Music Live, DiGiorno Pizza was also watching—and live-tweeted the whole thing. The Nestlé brand's tweets were funny and hilariously pizza-related.
The operational benefits of business intelligence gathered through digital (and social) are often overlooked by organizations. Company silos are one of the main reasons for the disconnect. A connected experience from the web to the store through mobile is another aspect that takes second seat to the more visible presence in social for promotions and awareness.
As a consumer, how do you expect your favorite brands to present themselves on mobile? As a mobile designer, business owner, or marketer--is a mobile app necessary?
The Viral Spiral—a fun way to look at some of the biggest viral spots since 2006—has been spiced up since its last appearance in 2011. You can filter by year, shares and sector; see synopses of the major themes in each year; and learn all sorts of sharing-related info-nuggets. As a nod to the year of prankvertising, Unruly also threw in an "infoprank," so don't worry if the NSA appears to be tracking you while you browse.
Never before in history have new innovations unfolded so quickly, and that pace will only keep accelerating. But we're not just talking about long-lasting cellphone batteries and self-driving cars. Brilliant minds around the world are using today's latest technologies to make the world a better place.
Entrepreneurs usually lean toward one of two business mindsets – they’re either optimists who remain exceedingly positive about outcomes or they’re realists who downplay the good and see the bad as inevitable. When starting and running a business, does one inherently serve you better?
Innovation labs are growing in popularity. No wonder. These corporate woodsheds for technology innovation, strategy, and product development offer companies and their brands a direct plug-in to new ideas and fresh thinking. Who would fault a brand like PepsiCo or Sprint for setting one up and turning the key?
It’s clear that consumers are increasingly choosing healthier foods. But when we started asking, ‘Why?,’ the literature wasn’t as clear. Many papers point to an evolving consciousness about eating. Yes, consumers today are more educated than ever about the link between health and food, thanks to advances in medical research and a steady accompaniment of mainstream media reports. But consumers, and particularly American consumers, have a well-documented susceptibility to media fads about eating and dieting.
Creativity is a mystery right? Maybe not. Here's a look at the science of the creative process and how to harness your brain's power to come up with more great ideas.
With 2014 fast approaching, now is the perfect time to reflect upon the good, bad and the ugly of the previous year — especially the ugly — in an effort to avoid similar #fail moments in the future.