At Issue } essential reading
People on your team offer you gifts – not just at special occasions, but all year. These gifts aren’t tangible, and they’re not wrapped up in lovely boxes with beautiful bows. These gifts are nicely wrapped in a compliment, or, more often, not-so-nicely wrapped in a criticism or complaint.
Move to Digital World Has Brought Fonts Back Into Focus for Many Marketers
Data-security events in the modern era could be categorized as "Before Target" and "After Target." The effects of the company's late-2013 data breach of as many as 110 million consumer records and credit-card numbers continues to ripple -- even reaching marketing departments across the country.
By now, the idea that organizations must adapt in order to maintain both relevance and market share in a rapidly changing world is so ingrained that it’s been reduced to pithy sayings. And there are many organizations — from Blockbuster to Kodak, print-only newspapers to pay-phone makers — that no doubt wish they’d followed the advice. But is constant adaptation always the best policy?
Retail sales just notched their best month since 2012 and the industry has added almost one million jobs since 2010. But the rosy headline stats obscure a more complex and potentially troubling story in retail—particularly for its employees.
It’s been nearly a year since Google released the Google Glass face computer, and still only a select few have had access to the thing. But that’s all about to change.
Courting millennials is something of an obsession among media types. With brands chasing the digital trendsetters born between 1980 and 2000, marketing campaigns seem increasingly driven by Twitter hashtags, Facebook follows and all manner of social media buzzwords. This could be a huge mistake.
This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should far too long — months, years, maybe a lifetime, and feels like it’s about time they give Must a shot.
Facebook has rolled out a design update, and, if the comments in my News Feed are anything to go by, it’s the end of the world. The new layout is awful. The fonts are atrocious. We want the old look back. In short, we’ve reacted the way we react to every Facebook design update. We are nothing if not entirely predictable. Most of us, however, have no idea of the imperatives and constraints facing Facebook’s design team.
Sometime at the start of the decade, YouTube was abuzz with viral videos of small children — yet to speak, read or write — “pinching” magazine articles with their fingers as they would an iPad. These children were heralded as members of a new generation of “digital natives”: People who grew up surrounded by computers, shaped by always-on technology and the Internet. Today we are witnessing a new revolution, this time of “data natives” who expect their world to be “smart” and seamlessly adapt to them and their taste and habits.