At Issue } essential reading
No longer a novelty, social media is now driving huge increases in paying customers to retail sites, according to a report released this morning by Adobe. But Adobe’s fourth-quarter Social Media Intelligence Report also showed something else interesting: Facebook is no longer the only game in town.
During the Super Bowl on Sunday, advertisers will deploy talking animals and A-list endorsers, anything to reach the 100 million Americans expected to be watching. But Chipotle Mexican Grill, the fast-growing restaurant chain, is playing a different advertising game. Building on its unconventional marketing tactics, Chipotle next month will release “Farmed and Dangerous,” a four-part comedy series on the TV-streaming service Hulu that takes a satirical look at industrial-scale farming.
Is Qualcomm preparing for the revival of the personal digital assistant? The San Diego-based Qualcomm just announced that it has acquired 1,400 patents from HP covering Palm, ipaq and Bitfone patents and pending patents.
Love it or hate it, your success this year and beyond depends on your ability to shape a brand: your career’s, product’s, department’s, or company’s.
Meet Xavier Di Petta and Kyle Cameron, ages 17 and 19, whose ability to build a massive audience from nothing may be unparalleled in media today.
Between the massive shifts occurring today among marketers in the use of digital versus “traditional” media (i.e., television, radio, print) – and the associated questions of the relative effectiveness of each – one can’t help but wonder if the use of digital media in politics is actually advancing the political process.
"Innovation simply isn’t one thing. It’s a wide variety of things." Says Maxwell Wessel "Build a shared language for innovation in your organization, set up the structures to pursue each type of innovation correctly, and invest in the team that can guide you through the process."
As more readers favor kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.
The smartest companies changed their approach on marketing vastly. Their focus is now on personalized interactions, delighting their audience, and understanding customers' unique challenges to make their lives better. This has brought about 'New Rules of Customer Engagement'.
Do you think you card-linked marketing is at the very least something you would consider testing? Or do you think it’s not even worth doing that?