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At Issue } essential reading

The Evolution of 18 Major Brand Logos From 1886 to Today

Tim Nudd
Mar 21, 2014

Logo lovers, here's your Friday roll in the hay—an infographic charting the evolution of 18 big-company logos, beginning with Coca-Cola in 1886 and Pepsi a decade later, and continuing through the Yahoos and Googles of the late 20th century. As a bonus, there's a section at the bottom called "Did You Mean to Do That?"—showing some unfortunate logos, most of which seem to evoke images of pedophilia.

How Business Can Lift People Out Of Poverty: 4 Insights From The World's Best Social Entrepreneurs

Mark Cheng
Mar 21, 2014

How do you profitably sell to a customer who earns less than $2 per day? It is probably the most daunting business question in the world—as well as the most important, because that’s the earning power of nearly one third of humanity, the two billion people at the so-called “base of the pyramid.”

The Fantastical Vision for the Original SeaWorld

Conor Friedersdorf
Mar 21, 2014

Welcome to Marine Park, where guides speak through underwater microphones, porpoises race like greyhounds, and penguins do military drills on a pilot whale’s back.

Native Advertising Can Actually Boost Display-Ad Sales, Report Says

Michael Sebastian
Mar 21, 2014

There's a school of thought that native advertising is going to kill the banner ad, but a new report from eMarketer suggests that native sales are spurring display-ad sales at the same time.

Coca-Cola On How Brand Story Shapes Brand Leadership

SIMONMAINWARING
Mar 20, 2014

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale.

How Big Brand Logos Lure Consumers (Infographic)

Leah Gonzalez
Mar 20, 2014

A brand’s logo has the power to hook and create a lasting connection with the consumer, and a new infographic shows just how the specific elements in a brand logo can make them powerful. Elements like color, shape, text and typeface all serve to convey something specific and evoke certain emotional responses that companies like Twitter and Nike want associated with their brands.

The Creativity Top 5: The Best Brand Ideas of the Past Week

Ann-Christine Diaz
Mar 20, 2014

Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week. Among this week's favorites, Meow Mix's Catstarter, which backs your feline-related innovations, and the latest in wearable technology -- a Foxtel soccer shirt that lets viewers feel what the players are experiencing on the pitch.

The World's Most Ethical Companies

Susan Adams
Mar 20, 2014

Ethisphere is announcing the winners today at its two-day Global Ethics Summit, where it’s bringing together some 300 lawyers, corporate managers and executives concerned with ethics compliance. The list gives the winners an opportunity to boast that they’ve been independently certified as ethical.

Artist Wants To Map Every Single Human Skin Tone On Earth

Margaret Rhodes
Mar 20, 2014

Photographer Angelica Dass has matched 2,000 human faces with their corresponding pantone hue.

Inside Airbnb's Grand Hotel Plans

Austin Carr
Mar 19, 2014

How Brian Chesky, the millennial impresario behind red-hot Airbnb, teamed up with Chip Conley, the hotel industry's last black-sheep innovator, to reimagine the $6 trillion travel biz and, in the process, build the world's largest hospitality brand.

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