At Issue } essential reading
Good news for Instagram's plans to introduce advertising: Branded videos are proving to be quite popular on the social network.
Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience
The research group’s quarterly Global AdView Pulse report shows that for all the evolution that we’ve seen in terms of consumer habits — spending more time looking at computer, tablet and mobile screens than ever before — when it comes to ads, the world remains analogue.
The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their business opportunities.
In his 1897 book What is Art? the great Russian novelist Leo Tolstoy defined art as “an infection.” Good art, Tolstoy wrote, infects the audience with the storyteller’s emotion and ideas.
Design has emerged as a new forcing function in the historical cycle of business integration. It’s what lets companies monetize the intangibles — especially the all-encompassing “experience.”
Pre-IPO Twitter is trying to get in on Irish loopholes like Apple, Google, HP and Facebook before it’s too late. Such is the push-me-pull-you of global tax “planning.”
If There Were a Match.com for Adland, Here's What a Shop Profile Would Look Like.
From Budweiser to PBS, Can You Identify the Silver-Screen Talents Behind the Ads?
Bulls, zombies, Christopher Walken and the most poignant ad ever about a little boy lost.