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At Issue } essential reading

From Kickstarter to Facebook: the full Oculus Rift story

Verge Staff
Mar 27, 2014

Oculus Rift started as a breakout Kickstarter success, little more than an incredible demo involving sparks flying in a spaceship. But it evolved into something much more: Oculus VR became the face of the future of virtual reality.

How Funny Or Die Landed The President

Lindsay Lavine
Mar 27, 2014

CEO Dick Glover shares how Funny or Die’s mantra, “trust the process,” landed one of the site’s biggest gets: the President of the United States.

Tomorrow’s Cargo Ships Will Use Augmented Reality to Sail the Seas

Damon Lavrinc
Mar 27, 2014

By 2025, the first batch of autonomous vehicles will be driving through your neighborhood. But what about cargo ships? They’ll still have humans at the helm–at least most of the time–and this is the augmented reality bridge they’ll use to traverse the high seas.

LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

Cotton Delo
Mar 27, 2014

LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of their posts to company pages, their branded groups, posts by company "influencers" who are part of LinkedIn's publishing program, employee posts, and "sponsored updates" ads that appear in users' streams.

Millennials Don't Care About Owning Cars, And Car Makers Can't Figure Out Why

Darren Ross
Mar 27, 2014

Driving numbers are down for younger people and the auto industry hasn't found a way to respond. It's because they don't understand why millennials could possibly not want to drive.

The World's Top 10 Most Innovative Companies In Design

Margaret Rhodes
Mar 26, 2014

Much of what is fueling the best in design is the desire to make life easier and more enjoyable.

Social Media: Moving From Danger To Brand Building Opportunity

Jeanne Meister
Mar 26, 2014

In a few short years, companies have gone from seeing social media as a danger to be avoided to training employees to be social media brand ambassadors. Social media usage is now ubiquitous outside and inside companies Regardless of our age or generational cohort, we are now all digital citizens.

IDEO’s Inspiring Ideas For The Internet Of Everything

Joseph Flaherty
Mar 26, 2014

Most techies have tried using a web-connected pedometer at one point or another, but very few have gone from couch potato to track star by virtue of the points, badges, and achievements these systems provide. Making a device that connects to the Internet of Things is getting increasingly easy, but creating products and services that use technology to transform us into better people is as hard as it’s ever been.

State of Entertainment: Hollywood Must Ride the Wave of Change, Not Resist It

Peter Guber
Mar 26, 2014

Once upon a time, Hollywood lived by the golden rule – he who had the gold, made the rule. Studios, networks and other gatekeepers enjoyed the keys to the kingdom for a long time and earned enormous economic success. But a funny thing happened on the way to eternal domination - the digitization and subsequent democratization of content creation and distribution which forever changed and continues to change who is holding those keys to success.

Luxury Brands Are Targeting Global Yummies: Young Urban Males

Kyle Stock
Mar 25, 2014

Luxury fashion may be switching gender and age roles. In much of the world now, the most attractive demographic for such companies as Burberry (BRBY) and Coach (COH) isn’t middle-aged women with sky-high credit limits; it’s twentysomething men with smartphones and self-esteem issues.

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