At Issue } essential reading
“The past is a foreign country,” novelist L. P. Hartley wrote. “They do things differently there.” He penned that in 1953, but in the digital era the past is now present and all around us: Millions of out-of-print books and historical videoclips, black-and-white movies, nearly forgotten TV shows and pop songs are all available with a credit card or in many cases for free.
As consumers we often turn to brands to try to make our lives easier. Too much real-time marketing is just adding to the noise and clutter.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them?
2014 is starting off with a bang for hardware. The $3.2B acquisition of Nest, a four year old company, is great news for makers. The question is, then, should you be starting a hardware company rather than the next mobile app?
It's an uncomfortable question in the age of the "advertorial" and "sponsored content." Versa aims to solve it in a way that's a win-win-win for publishers, brands, and readers.
In the latest video of our Ask a Dev series, iOS Director Sean McMains discusses how to store encrypted data in an app, as well as what developers should learn to get ready for wearable technology.
There is your product and then there is the experience someone has using your product. It’s easy to see the difference from afar, but to the person using your product they are one in the same. This cannot be understated. Every interaction with your product/service/company matters and becomes part of the product experience.
There was a time when the Super Bowl was not only synonymous with funny advertising, but synonymous with funny monkey advertising. Now, it looks like bears may be taking monkeys' place.
Eyewear startup Warby Parker just released its 2013 Annual Report, a perfect example of how important tone is in creating great visual content. The unique approach to a year-end report uses a calendar format, highlighting company events on each day. Some events are significant company milestones; others are little anecdotes showcasing office life and culture. It is more than a welcome deviation from the financial results and strategic initiatives that typically fill the pages of such a document. The dynamic layout is downright addictive.
Let's Stop Thinking About Mobile Just as a Channel or Tactic and Move on to a Bigger Idea.