At Issue } essential reading
Thirty-nine percent of execs plan to ramp up ad spend, while 49 percent are sitting pat on their budget plans for the time being, says the study, which surveyed 875 CMOs and other marketing higher-ups during late summer and early fall.
Decision makers know they’re supposed to seek outside counsel — a diversity of information improves the likelihood of a good decision.
Levi's, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift.
Few things are more important for a leader than the ability to formulate and implement strategy. Not only is it one of the primary roles of a great leader, it is also one of the critical areas of competence that inspires and motivates people in an organization.
Growth hacking--where engineering, product management, and marketing unite--is no longer a dark science. Can it work for your company?
If you’re leading a startup business with potential for high growth, one of the most valuable things you should do early on is to set up an advisory board.
Good news for Instagram's plans to introduce advertising: Branded videos are proving to be quite popular on the social network.
Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience
The research group’s quarterly Global AdView Pulse report shows that for all the evolution that we’ve seen in terms of consumer habits — spending more time looking at computer, tablet and mobile screens than ever before — when it comes to ads, the world remains analogue.
The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their business opportunities.