At Issue } essential reading
I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the “Smartest Women on Twitter” by Fast Company magazine and the founder of the popular bi-weekly #CSRChat, has spent her career focusing on the intersection between brands and social good.
What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions.
What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities.
Like any generation, millennials are more than the sum of their stereotypes. If you want to connect with this coveted demographic, it's time to let go of these tired beliefs.
There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now.
Katsu, like many graffiti artists, has a preoccupation with leaving his mark in hard-to-reach places. A few years back he developed an especially clever tool for the job, modifying a fire extinguisher to spray larger-than-life tags across entire walls. The artist’s latest innovation has the potential to extend his reach even further. It’s a spray-paint-wielding drone.
People on your team offer you gifts – not just at special occasions, but all year. These gifts aren’t tangible, and they’re not wrapped up in lovely boxes with beautiful bows. These gifts are nicely wrapped in a compliment, or, more often, not-so-nicely wrapped in a criticism or complaint.
Move to Digital World Has Brought Fonts Back Into Focus for Many Marketers
Data-security events in the modern era could be categorized as "Before Target" and "After Target." The effects of the company's late-2013 data breach of as many as 110 million consumer records and credit-card numbers continues to ripple -- even reaching marketing departments across the country.
By now, the idea that organizations must adapt in order to maintain both relevance and market share in a rapidly changing world is so ingrained that it’s been reduced to pithy sayings. And there are many organizations — from Blockbuster to Kodak, print-only newspapers to pay-phone makers — that no doubt wish they’d followed the advice. But is constant adaptation always the best policy?