At Issue } essential reading
5 of the Best Branded Viral Videos
The sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along.
It’s Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent
Although both Karp and Mayer are pushing hard on the “we will not screw this up” line, there are of course business reasons behind it.
Seeing The (Northern) Light: A Temporary Arctic Retirement
A good year. A retirement year, inserted into their working ones. One year that helped them find unexpected riches, personal and professional.
Connecting everything: A conversation with Cisco’s Padmasree Warrior
Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior.
Has Abercrombie & Fitch's CEO really made a 'Big, fat, marketing mistake'?
Abercrombie & Fitch CEO Mike Jeffries is under fire about his comments on excluding people who don't fit with the brand.
Top 10 Questions Millennials Ask the Internet
Millennials are a stubborn bunch. Likes: looking smart, being right. Dislikes: looking dumb, being wrong.
Using Customer Experience To Drive Strong B2B Relationships
Discussions about customer experience often focus on consumer-facing (B2C) companies, but what about organizations that sell to businesses (B2B)?
NBC's $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev
Coke, AT&T and GM Are on Board, but USOC Sponsors A-B InBev, Hilton Holding Out
Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball
Small publishers taking it on the chin as they deal with OCR challenges
Merlin: iTunes Remains Biggest Digital Destination; Spotify + Amazon 2nd And 3rd; Streaming Still Ju
“The new generation of digital services has created a new dynamic of consumer freedom, limitless choice and myriad paths to discovery,”
