At Issue } essential reading
It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our top 10 ads this year, including No. 1, stretch beyond three minutes.
Instead of paying for television ads that will only be ignored, you can develop useful ‘evergreen’ content that will earn the attention and gratitude of your customers. That was a winning recipe a few years ago, when content marketing (also known as inbound marketing) was still an anomaly. But is it still as effective now that it’s gaining in popularity, and more and more companies are launching their own efforts?
For many marketers, the World Cup has already kicked off in Brazil, six months ahead of the first soccer match -- whether they're sanctioned sponsors or not.
When are people the most creative? Is there an age where you "peak"? Or does discipline at any age determine how much you'll create?
In this spot by BBDO Guerrero in Manila, a lovely cover of "Mad World" by Tears for Fears plays while each scene displays a double-standard in a working environment. A man is the "boss" while a woman is "bossy." A man is "persuasive" while a woman is "pushy." He's "neat" but she's "vain." He's "smooth" but she's a "show-off." "Don't let labels hold you back. Be strong and shine," says the copy at the end.
This week, Apple unveiled the first large-scale integration of iBeacon, a technology that, when coupled with their fingerprint identification system, may be another building block in building a revolutionary new payment system.
Logos define brands and they create corporate images because logos are what sticks in people’s mind and creates associations. Think Coca-Cola, Nike, or McDonald’s – what do you instantly picture in mind? Right, their logos. Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations. Here are 10 examples of missteps and how logos can potentially ruin corporate reputations.
While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of the competition?
In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be an asset, even a virtue. Online job boards burst with ads recruiting “idea people” and “out of the box” thinkers. We are taught that our own creativity will be celebrated as well, and that if we have good ideas, we will succeed. It’s all a lie.
The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had.