At Issue } essential reading
When it comes to marketing a new product, then, why do so many people struggle getting the word out? In my experience, the key to marketing is to simply start talking — preferably to the people most likely to listen.
In his sharp and engaging new book, The News: A User’s Manual, the philosopher Alain de Botton describes the experience of consuming news as if we are woken each morning by a frantic official armed with “a briefcase filled with a bewildering and then in the end tiring range of issues: ‘Five hospitals are predicted to breach their credit limits by the end of the month,’ ‘The central bank is worried about its ability to raise money on the bond markets,’ ‘A Chinese warship has just left the mainland en route for Vietnam’…What are we meant to think? Where should all this go in our minds?”
Behind every great social media platform stands millions of great women. And boy do they love their smartphones! According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, women use social media more often and in more ways then men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men.
According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11 hours per day with electronic media. That includes watching the age-old activities of watching TV and listening to the radio — which, surprisingly, are the top two digital activities in the average American adult's day.
Restaurant chains across the industry are looking to leverage improvements in tablet technology to order and pay at the table, but Pizza Hut is testing a new innovation that would let guests order and pay using the table itself.
Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who has been working with companies and executives for the past 10 years to improve their online reputations. In the process he’s had a direct view of the impact negative search results can have on a company’s bottom line, whether the enterprise is large or small.
The Golden Age of universities may be dead. And while much of the commentary around the online disruption of education ranges from cost-benefit analyses to assessing ideology of what drives MOOCs (massively open online courses), the real question becomes — what is the point of the university in this landscape?
It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soul
Data Brokerage can be big business. Brokers sell profiles filled with your purchases, your favorite stores and more. But, as Emily Steel of the Financial Times explains, your profile's quite cheap.
Rapid advances in artificial intelligence now threaten the jobs of educated white-collar workers