Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Architecture as Marketing

Next week, Jet Blue will open its new $740 million T5 terminal at New York's JFK Airport, the first new terminal built in the U.S. since 9/11. When desiging the new 26-gate hub, the company worked with architects to create a distinct brand experience. Last month, Jet Blue held a ribbon-cutting celebration that was as much about the terminal's architecture as it was about marketing.



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