Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Apple’s iPhone 4 Antenna? Not A Problem

Apple CEO Steve Jobs addressed these issues Friday from the company’s Cupertino, Calif., headquarters. His take? There’s a small problem, but one that was blown out of proportion by the press. For once, it may be hard to argue with Apple’s best salesperson. What are the ramifications for a brand that rarely deals with a crisis on this level? Experts agree that Apple will be just fine.

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