Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

AOL, IPG Race To Keep Up With Consumer Habits Online

John Ross, president of the research and development arm of Interpublic Group’s Mediabrands, thinks retailers have a big problem. Their circulars, which worked in the offline world for decades, haven’t caught up with consumer habits online.

read original article


Related Thinking


Capital One Supports Comedy At The Kennedy

October 17, 2014