Advertising agencies and software developers on Friday welcomed Apple’s new iAd network as a potential breakthrough that could give an important boost to the small but fast-growing mobile advertising market. However, they also warned that making ads for iAd would be expensive and it was likely to take some time for Apple to demonstrate it could build a big enough market to make it worthwhile.
strategicApril 22, 2015
culturalApril 22, 2015
creativeApril 22, 2015
economicApril 22, 2015
© 2015 Davis Brand Capital. All rights reserved.