“Know your consumer” is a business commandment certain to be deeply ingrained at the heart of any successful company. Never, however, has that consumer morphed so quickly or become so elusive. It is important for marketers to grasp and understand the key drivers of this new empowered consumer, one who has grown up with brand new perspectives and redefined the interplay of communications, relationships, brands, technology and media. This is Consumer 2.0.
strategicOctober 22, 2014
culturalOctober 22, 2014
creativeOctober 22, 2014
economicOctober 22, 2014
© 2014 Davis Brand Capital. All rights reserved.