“Know your consumer” is a business commandment certain to be deeply ingrained at the heart of any successful company. Never, however, has that consumer morphed so quickly or become so elusive. It is important for marketers to grasp and understand the key drivers of this new empowered consumer, one who has grown up with brand new perspectives and redefined the interplay of communications, relationships, brands, technology and media. This is Consumer 2.0.
strategicDecember 18, 2014
culturalDecember 18, 2014
creativeDecember 18, 2014
economicDecember 18, 2014
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