“Know your consumer” is a business commandment certain to be deeply ingrained at the heart of any successful company. Never, however, has that consumer morphed so quickly or become so elusive. It is important for marketers to grasp and understand the key drivers of this new empowered consumer, one who has grown up with brand new perspectives and redefined the interplay of communications, relationships, brands, technology and media. This is Consumer 2.0.
strategicSeptember 18, 2014
culturalSeptember 18, 2014
creativeSeptember 18, 2014
economicSeptember 18, 2014
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