“Know your consumer” is a business commandment certain to be deeply ingrained at the heart of any successful company. Never, however, has that consumer morphed so quickly or become so elusive. It is important for marketers to grasp and understand the key drivers of this new empowered consumer, one who has grown up with brand new perspectives and redefined the interplay of communications, relationships, brands, technology and media. This is Consumer 2.0.
strategicNovember 25, 2014
culturalNovember 25, 2014
creativeNovember 25, 2014
economicNovember 25, 2014
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