With its 2011 corporate revenue estimated at $54 billion and brands in practically every aisle of the grocery store, Kraft is the largest producer of branded, packaged food and beverages in America. So it’s hard to believe that before MiO, the last new category Kraft created was DiGiorno frozen pizza in 1995 and its last new beverage brand was Crystal Light, launched in 1988.
strategicDecember 18, 2014
culturalDecember 18, 2014
creativeDecember 18, 2014
economicDecember 18, 2014
© 2014 Davis Brand Capital. All rights reserved.