Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



5 brands that have successfully
reinvented themselves
in the digital age

There have been plenty of brand disasters. You’ll hopefully be aware of New Coke, Lance Armstrong, Vegemite’s iSnack 2.0, and the BP oil spill to name a few.

However on the flip side, there have been plenty of great brand transformations. My colleague Stephan Argent, wrote a thought provoking post about brands that have successfully reinvented themselves. And Darren Woolley picked it up as an update to the CMO Network group in LinkedIn which created some equally thought provoking commentary of other brands that have reinvented themselves.

From my point of view, successful brands are the ones that can continue to connect to customers, shareholders and employees.

So for this post, I thought I’d look at brands that are successfully tackling their transformation in the digital age.

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