Today’s consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities according to a just released quantitative study of 1200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with leading consumer insight company Communispace.
strategicSeptember 17, 2014
culturalSeptember 17, 2014
creativeSeptember 17, 2014
economicSeptember 17, 2014
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